There has been a general store at the site of Dan & Whit’s since 1829 and throughout these years the stores were at the center of the community. Some people say that the store-keepers’ degrees were in business administration, political science, public relations, family counseling, public speaking, first aid, and veterinary medicine—all earned within the four walls of the store.
For 70 years, Dan & Whit’s has been a vital part of community life in Norwich. When Dan Fraser and Whit Hicks went to work for Merrill’s General Store, they delivered goods all over town, learning about their customers and the business.
In 1955 Leon Merrill sold his business to Dan and Whit. Store expansions in the 1963, 1968, and 1972 provided space for over 250,000 items, truly fulfilling the phrase “if we don’t have it, you don’t need it.” The countless small acts of kindness and the impressive “19 Days of Norwich” campaign have endeared this store to all of Norwich.
